“We designed for people by name, and we understood their hopes and inspirations and storyboarded around that,” he explains. “People would take pictures out of their wallets and tell stories of their brother’s Bronco, or the one that their dad had as a kid they got passed on through families.”īased on those personal stories, Wraith’s team created five fictitious users and designed the Bronco lineup around them. “We put the humans in the center of our thinking and skipped a whole bunch of our usual studio processes,” Wraith tells us. The Bronco Sport, meanwhile, is tailgate-ready with flood lamps that light up the ground when the liftgate is open, and a rear cargo area that turns into a table. That’s not to say that it’s without character-the new Bronco is a stylish homage to its predecessors with its round headlights, single-piece front grille, one-piece tail lamps and contrast-colored roof. The profile of the vehicle is pure and simple, with flat body sides and a vertical rear-end. The rear window opens independently of the tailgate for easy access to the back. Recognizing that every individuals motoring journey is unique, we seek to give. Driving Line® Accelerating Automotive Passion by providing a fresh angle of what fuels us. Subscription Confirmed Look for the latest news stories and features, sent straight to your inbox. We were unable to load Disqus Recommendations. Of course, with optional audio systems, engines and all the other accessories, you could push those numbers up substantially.
The Bronco is expected to come in around 29,000 for the two-door, 33,000 for the four-door.
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Peaked front fenders, called trail sights, help drivers see the corners of the car and can double as a tie or mounting space for go-pros or the like. Bronco Stampede at the 2022 King of the Hammers Off-Road Race. The Ford Bronco Sport starts out at a surprisingly reasonable 26,820.
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Priority registration to Road & Track Experiences (see the line-up here) Invites. He notes that two full-size mountain bikes can fit upright in the cargo area. Subscription to Road & Track magazine (6x issues a year) with unlimited digital access PLUS a print subscription to Car and Driver magazine (10x issues a year) Invites to join Road & Track and Car and Driver editors on tracks around the U.S.
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